Committee for Children is an established leader in creating social-emotional learning curricula. The goal of the bi-annual product catalog is to clearly communicate the robust content of the product and the various purchasing options available to educators in North America.
As the in-house print designer I worked with an inter-department team including the marketing director, marketing manager, product manager, editor, and copywriter to produce the spring 2016 catalog. My responsibility was to honor the existing branding, enhance the design, and improve the layout. I acted as the art director during product photography shoot, and led the photo production contractors.
Teamwork on this edition resulted in an improved layout that supports the new marketing focus, as well as cleaner styles, and consistent look and feel throughout.